You might not think much about the background sounds you hear. Are they metal? Are they quirky? Or are they musical? Do I hear piano soundtracks or EDM? But what if the sounds could actually drive product sales? What if someone could create a special playlist, sound or beat for your brand and product?
Memories are made with music. Sounds have a special place in our minds, inspiring emotions and experiences that speak louder than words alone. How do you know what sounds are right for your customers? There are a few things that you need to know. Age and geography do play an important role. Our tastes are shaped by our life experiences. We live in a world that is more connected and global.
Choosing music and sound by region and age can narrow the focus and help your brand attract the right kinds of customer. A playlist that softly reveals your brand values in music not only entertains, it generates positive emotions and feelings. An audio identity, proper sound design for your media content and music curation immerses your audience experientially. This experience grows perpetually over time. Your customer will think about the brand even when they are not listening to a curated playlist. When they hear that song elsewhere, they will be reminded of your product.
So how do you get started? There are several music services where playlists are available. By knowing your customer, you can create several playlists hosted on your companies unique account page. Create a profile using your company name & logo. Select applicable genres of music, select some tracks and you are on your way.
Hire a music production company to compose theme music. Have them help you create relevant sound design for your website or mobile app.
Music speaks louder than words.