Why People Buy Values, Not Products!
People tend to buy more than just the products on offer. They buy into the idea and vision that a company is trying to communicate. The...
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Alex Plays
- 5 days ago
- 3 min
Living in a Creative Moment: How Events Synchronize to Inspire Great Creativity
In a creative moment, events can synchronize to open a window of opportunity that inspires great creativity. This window of opportunity...
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Alex Plays
- Jan 27
- 2 min
Why you like the music you like.
Music has been a part of human culture for thousands of years, and it’s no surprise that it has become an integral part of our lives. But...
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Alex Plays
- Jan 24
- 3 min
Audience Creates the Sound.
When it comes to sound design, it’s important to understand the cultural demographic that you’re creating for. Whether you’re a freelance...
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Alex Plays
- Jan 20
- 2 min
AI or Human? Is There Room in Music for Both?
Artificial intelligence (AI) has come a long way in recent years, and one area where it has made significant strides is in the realm of...
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Alex Plays
- Jan 17
- 2 min
When is it Time to Reinvent your Creative Process?
As a business owner or creative professional, you know that creativity is at the heart of what you do. It's what drives your work and...
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Alex Plays
- Jan 14
- 2 min
Can AI Replace The Creative Eye?
As artificial intelligence (AI) continues to advance, many professionals have wondered if it can fully take over the role of a creative...
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Alex Plays
- Jan 11
- 2 min
Finding The Creative Flow.
Creating new content can often feel daunting, especially if you're struggling to find inspiration. However, there are many ways to tap...
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Alex Plays
- Jan 6
- 3 min
Making Music That Speaks to You and Your Client's Brand.
Writing the perfect music for a brand can be a daunting task, but it can also be an incredibly rewarding and creative process. Whether...
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Alex Plays
- Jan 3
- 3 min
Creating the Creative Process
From the initial spark of inspiration to the finished polished output, the creative process in music is a complicated and diverse...
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Alex Plays
- Dec 27, 2022
- 3 min
Creative Audio | What Makes it Sound Professional?
The audio mixing process typically involves several stages, each of which plays a critical role in the final outcome of the mix. In this...
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Alex Plays
- Dec 23, 2022
- 2 min
Chemistry. Music. Your Brand.
One of the keys to achieving the perfect mix is using the right plugins. Plugins are software programs that add specific effects or...
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Alex Plays
- Dec 19, 2022
- 2 min
Branding | Music Playlists
As a creative director at an ad agency, you know the importance of using the right music in your marketing campaigns. The right music can...
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Alex Plays
- Dec 12, 2022
- 2 min
Music. Chemistry. Your Brand.
One of the keys to achieving the perfect mix is using the right plugins. Plugins are software programs that add specific effects or...
6 views0 comments
Alex Plays
- May 16, 2022
- 4 min
Is a Music Producer Relevant in the Digital Age?
Have you ever wondered what a music producer does for an artist? How do you know if you should hire one? And how well crafted does your...
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Alex Plays
- Feb 2, 2022
- 2 min
Why We Brand Music To Make Your Company Money
The way your company sounds is what they remember. Music Branding says more than your product can.
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Alex Plays
- Jan 17, 2022
- 2 min
How To Create Your Theme Music and Sound For Your Brand, Company or Product.
Adding Music to your Brand
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