Lessons from Popular Culture: Successfully Syncing Music to Movies
In the past decade, filmmakers have become increasingly adept at syncing music to movies, creating unforgettable moments that have...
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Alex Plays
- Mar 21
- 2 min
Hacking the Mind: Unleashing Creative Potential with Practical Examples
As creatives, we've all experienced those frustrating creative blocks where ideas just won't flow. However, with some...
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Alex Plays
- Mar 17
- 2 min
The applause depends on the distribution method.
The emergence of new genres in music has been a continuous process that has been occurring for centuries. While creativity, public...
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Alex Plays
- Mar 13
- 3 min
Teamwork and Creativity: The Secret Sauce of Film and Music Production
In the world of film and music production, success is a collaborative effort that depends heavily on the ingredients of teamwork and...
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Alex Plays
- Mar 10
- 3 min
Fear no Evil. Technology Helps Creativity.
As technology continues to evolve and shape our world, it is no surprise that it has also influenced the creative process. From art and...
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Alex Plays
- Mar 7
- 2 min
Music at Work Makes More Cents.
The use of music in the workplace has been studied for decades, with researchers exploring its potential impact on employee productivity,...
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Alex Plays
- Mar 3
- 2 min
Sing. Create a Song. Music Can Heal You!
Music creation and performance can heal you.
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Alex Plays
- Feb 28
- 2 min
Diversity Breeds Innovation
Culture is an integral part of our lives, and it influences every aspect of our existence, including the creative process. Creativity is...
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Alex Plays
- Feb 24
- 2 min
What Does Music do to the Brain?
Music has been an integral part of human culture for centuries, serving as a source of entertainment, expression, and solace. But beyond...
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Alex Plays
- Feb 21
- 2 min
The Best Social Media depends on Who?
Social media plays a crucial role in our daily lives and how we connect with one another. With so many platforms available, it can be...
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Alex Plays
- Feb 17
- 2 min
The Power of Immersive Sound and Light Experiences
When it comes to creating an immersive experience, sound and light play a crucial role. Whether it's a concert, a movie, or an...
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Alex Plays
- Feb 14
- 2 min
The Right Sound for Your Company is often overlooked.
Finding the Right Sound for Your Company's Branding is an often overlooked aspect of branding, but it can play a crucial role in...
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Alex Plays
- Feb 10
- 2 min
How To Choose the Right Music Mix.
"When I'm at a club, I'm always looking for the right track to play," says Tiësto. "There's no one formula for choosing the right music,...
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Alex Plays
- Feb 7
- 2 min
Will We Follow an AI Pop Star?
There is no question that popular music today is created largely by artificial intelligence (AI). However, there are a number of reasons...
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Alex Plays
- Feb 3
- 2 min
Why People Buy Values, Not Products!
People tend to buy more than just the products on offer. They buy into the idea and vision that a company is trying to communicate. The...
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Alex Plays
- Jan 31
- 3 min
Living in a Creative Moment: How Events Synchronize to Inspire Great Creativity
In a creative moment, events can synchronize to open a window of opportunity that inspires great creativity. This window of opportunity...
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Alex Plays
- Jan 27
- 2 min
Why you like the music you like.
Music has been a part of human culture for thousands of years, and it’s no surprise that it has become an integral part of our lives. But...
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Alex Plays
- Jan 24
- 3 min
Audience Creates the Sound.
When it comes to sound design, it’s important to understand the cultural demographic that you’re creating for. Whether you’re a freelance...
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Alex Plays
- Jan 20
- 2 min
AI or Human? Is There Room in Music for Both?
Artificial intelligence (AI) has come a long way in recent years, and one area where it has made significant strides is in the realm of...
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Alex Plays
- Jan 17
- 2 min
When is it Time to Reinvent your Creative Process?
As a business owner or creative professional, you know that creativity is at the heart of what you do. It's what drives your work and...
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