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Alex Plays
Mar 3, 20232 min read
Sing. Create a Song. Music Can Heal You!
Music creation and performance can heal you.
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Alex Plays
Feb 28, 20232 min read
Diversity Breeds Innovation
Culture is an integral part of our lives, and it influences every aspect of our existence, including the creative process. Creativity is...
7 views0 comments


Alex Plays
Feb 24, 20232 min read
What Does Music do to the Brain?
Music has been an integral part of human culture for centuries, serving as a source of entertainment, expression, and solace. But beyond...
103 views0 comments


Alex Plays
Feb 21, 20232 min read
The Best Social Media depends on Who?
Social media plays a crucial role in our daily lives and how we connect with one another. With so many platforms available, it can be...
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Alex Plays
Feb 17, 20232 min read
The Power of Immersive Sound and Light Experiences
When it comes to creating an immersive experience, sound and light play a crucial role. Whether it's a concert, a movie, or an...
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Alex Plays
Feb 14, 20232 min read
The Right Sound for Your Company is often overlooked.
Finding the Right Sound for Your Company's Branding is an often overlooked aspect of branding, but it can play a crucial role in...
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Alex Plays
Feb 10, 20232 min read
How To Choose the Right Music Mix.
"When I'm at a club, I'm always looking for the right track to play," says Tiësto. "There's no one formula for choosing the right music,...
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Alex Plays
Feb 7, 20232 min read
Will We Follow an AI Pop Star?
There is no question that popular music today is created largely by artificial intelligence (AI). However, there are a number of reasons...
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Alex Plays
Feb 3, 20232 min read
Why People Buy Values, Not Products!
People tend to buy more than just the products on offer. They buy into the idea and vision that a company is trying to communicate. The...
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Alex Plays
Jan 31, 20233 min read
Living in a Creative Moment: How Events Synchronize to Inspire Great Creativity
In a creative moment, events can synchronize to open a window of opportunity that inspires great creativity. This window of opportunity...
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Alex Plays
Jan 27, 20232 min read
Why you like the music you like.
Music has been a part of human culture for thousands of years, and it’s no surprise that it has become an integral part of our lives. But...
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Alex Plays
Jan 24, 20233 min read
Audience Creates the Sound.
When it comes to sound design, it’s important to understand the cultural demographic that you’re creating for. Whether you’re a freelance...
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Alex Plays
Jan 20, 20232 min read
AI or Human? Is There Room in Music for Both?
Artificial intelligence (AI) has come a long way in recent years, and one area where it has made significant strides is in the realm of...
17 views0 comments


Alex Plays
Jan 17, 20232 min read
When is it Time to Reinvent your Creative Process?
As a business owner or creative professional, you know that creativity is at the heart of what you do. It's what drives your work and...
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Alex Plays
Jan 14, 20232 min read
Can AI Replace The Creative Eye?
As artificial intelligence (AI) continues to advance, many professionals have wondered if it can fully take over the role of a creative...
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Alex Plays
Jan 11, 20232 min read
Finding The Creative Flow.
Creating new content can often feel daunting, especially if you're struggling to find inspiration. However, there are many ways to tap...
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Alex Plays
Jan 6, 20233 min read
Making Music That Speaks to You and Your Client's Brand.
Writing the perfect music for a brand can be a daunting task, but it can also be an incredibly rewarding and creative process. Whether...
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Alex Plays
Jan 3, 20233 min read
Creating the Creative Process
From the initial spark of inspiration to the finished polished output, the creative process in music is a complicated and diverse...
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Alex Plays
Dec 27, 20223 min read
Creative Audio | What Makes it Sound Professional?
The audio mixing process typically involves several stages, each of which plays a critical role in the final outcome of the mix. In this...
18 views0 comments


Alex Plays
Dec 23, 20222 min read
Chemistry. Music. Your Brand.
One of the keys to achieving the perfect mix is using the right plugins. Plugins are software programs that add specific effects or...
10 views0 comments
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