Diversity Breeds Innovation
Culture is an integral part of our lives, and it influences every aspect of our existence, including the creative process. Creativity is...
top of page
Search
Alex Plays
- Feb 24
- 2 min
What Does Music do to the Brain?
Music has been an integral part of human culture for centuries, serving as a source of entertainment, expression, and solace. But beyond...
96 views0 comments
Alex Plays
- Feb 21
- 2 min
The Best Social Media depends on Who?
Social media plays a crucial role in our daily lives and how we connect with one another. With so many platforms available, it can be...
1 view0 comments
Alex Plays
- Feb 17
- 2 min
The Power of Immersive Sound and Light Experiences
When it comes to creating an immersive experience, sound and light play a crucial role. Whether it's a concert, a movie, or an...
2 views0 comments
Alex Plays
- Feb 14
- 2 min
The Right Sound for Your Company is often overlooked.
Finding the Right Sound for Your Company's Branding is an often overlooked aspect of branding, but it can play a crucial role in...
6 views0 comments
Alex Plays
- Feb 10
- 2 min
How To Choose the Right Music Mix.
"When I'm at a club, I'm always looking for the right track to play," says Tiësto. "There's no one formula for choosing the right music,...
2 views0 comments
Alex Plays
- Feb 7
- 2 min
Will We Follow an AI Pop Star?
There is no question that popular music today is created largely by artificial intelligence (AI). However, there are a number of reasons...
5 views0 comments
Alex Plays
- Feb 3
- 2 min
Why People Buy Values, Not Products!
People tend to buy more than just the products on offer. They buy into the idea and vision that a company is trying to communicate. The...
2 views0 comments
Alex Plays
- Jan 31
- 3 min
Living in a Creative Moment: How Events Synchronize to Inspire Great Creativity
In a creative moment, events can synchronize to open a window of opportunity that inspires great creativity. This window of opportunity...
5 views0 comments
Alex Plays
- Jan 27
- 2 min
Why you like the music you like.
Music has been a part of human culture for thousands of years, and it’s no surprise that it has become an integral part of our lives. But...
3 views0 comments
Alex Plays
- Jan 24
- 3 min
Audience Creates the Sound.
When it comes to sound design, it’s important to understand the cultural demographic that you’re creating for. Whether you’re a freelance...
3 views0 comments
Alex Plays
- Jan 20
- 2 min
AI or Human? Is There Room in Music for Both?
Artificial intelligence (AI) has come a long way in recent years, and one area where it has made significant strides is in the realm of...
12 views0 comments
Alex Plays
- Jan 17
- 2 min
When is it Time to Reinvent your Creative Process?
As a business owner or creative professional, you know that creativity is at the heart of what you do. It's what drives your work and...
4 views0 comments
Alex Plays
- Jan 14
- 2 min
Can AI Replace The Creative Eye?
As artificial intelligence (AI) continues to advance, many professionals have wondered if it can fully take over the role of a creative...
4 views0 comments
Alex Plays
- Jan 11
- 2 min
Finding The Creative Flow.
Creating new content can often feel daunting, especially if you're struggling to find inspiration. However, there are many ways to tap...
5 views0 comments
Alex Plays
- Jan 6
- 3 min
Making Music That Speaks to You and Your Client's Brand.
Writing the perfect music for a brand can be a daunting task, but it can also be an incredibly rewarding and creative process. Whether...
7 views0 comments
Alex Plays
- Jan 3
- 3 min
Creating the Creative Process
From the initial spark of inspiration to the finished polished output, the creative process in music is a complicated and diverse...
5 views0 comments
Alex Plays
- Dec 27, 2022
- 3 min
Creative Audio | What Makes it Sound Professional?
The audio mixing process typically involves several stages, each of which plays a critical role in the final outcome of the mix. In this...
11 views0 comments
Alex Plays
- Dec 23, 2022
- 2 min
Chemistry. Music. Your Brand.
One of the keys to achieving the perfect mix is using the right plugins. Plugins are software programs that add specific effects or...
4 views0 comments
Alex Plays
- Dec 19, 2022
- 2 min
Branding | Music Playlists
As a creative director at an ad agency, you know the importance of using the right music in your marketing campaigns. The right music can...
5 views0 comments
bottom of page